We’ve changed our alien Snoo logo today to show solidarity with those who support freedom of speech and condemn violence.
Happy New Year! reddit has a lot of big plans coming up for 2015. But, let’s start with some good news.
Remember that redesign we did of the login and account creation window back in November? It lead to signups increasing by nearly 8%!
That’s pretty significant for a site that gets as much traffic as reddit. It means 4500-5000 new users a week, and over 200,000 new users a year.
We’ve just launched a cleanup of our login and account creation dialog and reddit.com/login. Here’s a comparison between the old version and new version:
Props to new engineer aurora-73 for implementing this change.
The main user flow is essentially unchanged: logged out users are free to browse reddit’s content but are prompted to log in or create an account in order to participate.
The main changes you’ll notice in this patch:
About a month ago, I took a gig to design the user experience of reddit. It’s a pretty exciting challenge! My first projects have been mostly on mobile, and they’ve been a blast. Check out our recently released AMA app on iTunes and Android and recently acquired Alien Blue iOS app.
The first step towards better user experience is better understanding of the users, so the quest begins with understanding redditors. And, there’s a lot of them: 6% of all online adults!1 Understanding so many people requires attacking the problem at multiple angles.
One of the most direct ways to learn about a large user population is through surveys. The benefit of surveys is that they can be deployed broadly and analyzed statistically. The main drawback is that they skew results towards the users who choose to complete them.
A few weeks ago, I released a test survey the subreddit2 called /r/samplesize, which is dedicated to posting and taking surveys for other redditors. I received 226 responses. Bearing in mind the enormous grain of salt that these results are comprised entirely of self-selecting users, here’s what I learned:
This isn’t too surprising considering the survey was given to a subreddit that only longer-term users would be aware of. However, given the site’s high bounce rate, it’s likely that reddit could improve at welcoming and retaining newer users. After all, if reddit can’t create core users at a rate at or above dropout (churn) rate, its population will gradually decline.
I asked users to rank their activities on reddit from not very important to extremely important: here are the responses only for extremely important. As you can see, reading favorite subreddits was by far most commonly marked as extremely important. User’s front pages was the second most marked as extremely important, which isn’t surprising since 99.2% of survey respondents have accounts which they use to modify their front page.
Here, I asked “what do you expect of reddit?” with a freeform response. The tallies are per response rather than per user, such that if a user said she expected “community and humor,” I’d give one tally to community and another to humor.
Wanting reddit to be entertaining isn’t surprising: it’s the front page of the internet, after all. What’s particularly interesting is how often community and communication were cited as expectations. Discussion, particularly through comments, was the second most frequently cited expectation. What’s reflected in “free speech,” “openness,” and “local content” were mainly variations on the idea that reddit content is different primarily because of its community. Of these, about half of the responses mentioned the value of varied perspective – that reddit provided content and stories that users might otherwise not have found (or answers to questions they were afraid to ask).
For this freeform question, I simply asked redditors what frustrates them about reddit. The majority of responses could be summarized by concern that reddit is or is becoming dominated by negative viewpoints. Most common were concerns that homophobia, racism, and/or misogyny were unduly influencing the community. Second most common were concerns that reddit culture was becoming homogenized. Words such as “hivemind,” “groupthink,” and “in-jokes” appeared frequently. The most common frustration not related to the community was that the site itself was ugly and/or poorly designed.
It’s fascinating to get some insight into how these longterm users think about reddit and its future. The challenge from here will be to learn more about the people who may not self-select to take a survey: newer users, non-users, and the population of reddit overall. We’re planning user tests now to learn about newer redditors, and in-person interviews can help give more in-depth data on behavior. But we’ll continue using surveys too: here’s the next if you’d like to take one!
At the end of this week, I’m moving on after six amazing years at Mozilla. On August 25, I’ll be joining Reddit – another global open source project – as their first user experience designer. I’m ecstatic to help shape and design the future of another incredible community.
In looking back at all that’s changed in technology and the web since I joined Mozilla, I find myself humbled at the trials we’ve met and overcome. When I joined in 2008, we were smaller and scrappier. Fellow designer Alex Faaborg and myself stood before whiteboards, explaining how tabs on top of the URL bar were more efficient. The bug backlogs of Firefox 3 kept us up at night, but when we launched in July 2008 we made the Guinness Book of World Records for most software downloads in 24 hours1. Chrome didn’t even exist yet!
Of the challenges in Mozilla’s future, many are nearly universal for open source communities and largely unsolved. Here are three I find myself often returning to:
You can package it any way you like, but if your privacy-centric product even slightly hinders user enjoyment of the web, it won’t see wide adoption.
When prompted, users overwhelming cite online privacy (referring to data being shared with companies and governments) as a concern. A recent poll2 showed 26% of people were “extremely concerned” about privacy when using a search engine, with nearly 90% expressing some level of concern. And yet, 92% of those use Google and only 3% use DuckDuckGo, an explicitly non-tracking search engine. In the developing world and younger markets, users are even less concerned. Mozilla’s research team is currently investigating attitudes towards privacy in Malaysia and the Philippines, and most people they’ve spoken with don’t even have a concept “online privacy” aside from not wanting their friends and relatives to see all they’ve posted to social media.
Those of us who care about online privacy are increasingly at a values impasse with our users. The solution is not to simply inform, coax, or frighten users into taking security measures.
Most importantly, a world without the practical technological possibility of privacy is much scarier than one where users can choose, either actively or passively, to share their information.
Championing inclusiveness and diversity is an easy decision for most organizations. But when push comes to shove, members of any large community will still disagree fundamentally on many important values. The need to bridge fundamental divides is an inevitability.
As an example, open source contributors disagree vehemently when it comes to DRM. Is it better to follow the content industry and implement extensions so content owners can control how users share content? Or, is DRM’s current instantiation so harmful to an open web that it’s worth limiting user’s access to content to avoid supporting it? Both these views and many others exist amongst Mozilla contributors, yet ultimately decisions about what ships in Firefox must be made. When this happens, the community cannot simply shrink by the number of people opposed to the decision.
To successfully cooperate, global communities have to form a sustainable plurality. The key is allowing members to operate in a context of known responsibilities to each other, yet also generalized freedom to hold, express, and act on their views. Freedom of expression should exist by default, but the community will collapse if members don’t understand that they also have responsibilities that are defined and understood.
Furthermore, the balance of power between the community at large and its leadership is best when it is understood and predictable. Major organizational decisions are often be made by a few executives or benevolent dictators for life. Where and how these decisions are made as well as what was decided needs to be widely available for a community to cohere. The community must also know the difference between the organizational values which guide decisions and the personal values of leaders which do not. Realistically, the two are never wholly separate.
The question over “public vs. private” values in leadership has been addressed frequently at Mozilla. Perhaps the lines that separate public and private views cannot be entirely explicit, but acknowledging and engaging openly about differences bring strength to a community. Again, this is best where the role and position of leaders in making decisions is clear.
Within design communities, open source is still met with disinterest at best and derision at worst. This is hurting both open source and design.
The main barrier towards design culture embracing open source is a chicken-and-egg: few open source projects appear to value usability and design. Scratch-your-own-itch hacker culture assumes the creators of technology are its users, which deemphasizes the need for usability and accessibility. Additionally, feedback in open-source is heard mainly from a few power-users, and the temptation to appease them can thwart designs that would appeal to a wider audience.
Another reason design culture hasn’t embraced open source stems from designers’ wariness over being taken advantage of. I remember Mark Mentzer, one of my Carnegie Mellon design professors, warning his students to “never work for free!” This attitude runs deep in design circles, and for good reason: we’ve become used to requests for work where the only payment will be “another piece in your portfolio.” Honoring those requests devalues design work as a whole.
But, open source is different from free labor. Just as developers do, designers love their work and often consider it a hobby as well as an occupation. The transformative potential of open source projects excites designers as much as developers. By insisting on excellent user experience, open source projects can show designers that they are communities that value design.
Another reason design culture hasn’t embraced open source is because code contributions fit more easily into open projects than design contributions. Any developer can jump into an open source project by taking and fixing a bug. Little context is needed beyond what’s provided in the ticket: current behavior, expected behavior, acceptance criteria. Patch written, reviewed, done, boom.
In design, more context and background is needed to “fix a problem,” which hinders potential community contributions. A design “bug” is harder to identify than most engineering bugs. Simply diagnosing them requires user research, collaboration, and context. Providing well-scoped design problems with dedicated mentors can help bring on contributors.
To Mozilla, thank you for six amazing years. You’re my allies, my friends, and the most incredible people I know.
As designers in open source, we’re constantly looking for opportunities to bring the principles of universal access and redistribution to new areas. While the term “open source” may still be mainly associated with code, the value in free collaboration benefits every discipline – particularly design.
In that spirit, the Mozilla Foundation commissioned famed typographer Erik Spiekermann to create a completely free, open-source typeface in 2013. Thus was born Fira Sans, a gorgeous san-serif font that looks great on the web. So great, in fact, that we’ll be using it in Firefox’s in-content pages such as Preferences and the Add-ons Manager.
If you haven’t tried out Fira Sans, now’s a great time: version 3.1 introduces 16 different weights, a huge character map, and extensive language support. Also available is Fira Mono, a monospaced version of the original. Give it a spin on your next project!
Another great Firefox improvement is releasing soon!
Firefox’s Preferences, until now, have required navigation through a cumbersome floating window where it’s nearly impossible to find what you’re looking for. This window is a classic example of a common software problem: settings are slowly added onto the interface as new functionality is introduced, and eventually it sags under the weight.
Until now, that is!
The Firefox UX team is excited to announce that brand new, beautiful Preferences are now the default in Firefox nightlies and will soon be in release Firefox. In this redesign, the interface is visually consistent, the information architecture is improved, and the whole thing is rendered in content space rather than as a separate window.
Why is it important that Preferences are in the content space rather than a separate window?
And before you ask, yes, the next step is absolutely a search field in Preferences to summon the exact setting you’re looking for. This is needed particularly so users won’t have to “learn” our interface, but can instead focus on their task.
A special thank you goes to Senior Visual Designer Michael Maslaney, who’s been spearheading Project Chameleon, the style guide behind this redesign. Another thank you goes to MSU students Owen Carpenter, Joe Chan, Jon Rietveld, and Devan Sayles for creating the award-winning first version of Firefox’s in-content Preferences in May 2012.
Tomorrow, on April 29, something amazing is coming to Firefox.
It’s not an interface adjustment or tweak. It’s not a bug fix. It’s a complete re-envisioning of Firefox’s user experience, and it’s been brewing for the past five years.
This new Firefox, Firefox 29, was borne out of a series of incredible, detail-obsessed designers and engineers understanding that taking products from good to great requires more than a series of incremental improvements.
Good can be achieved through incrementalism. Great requires, at times, overhaul.
Firefox 29 contains extensive improvements that were planned back when Alex Faaborg, Madhava Enros, and myself were the only designers at Mozilla. Back then, Firefox was beginning to buckle under the weight of its inconsistent code and interface.
It’s common enough for large codebases maintained across years to develop inconsistencies. But, Firefox’s nature as an open-source community project contributed to idiosyncratic user experiences. Menus and dialogs used different tenses and tones. Add-ons behaved unpredictably. Customization was handled differently throughout the browser. Over the past few years, we’ve been working to improve many instances of inconsistent behavior, such as replacing modal dialogs for tab-modal ones, standardizing notifications, and using a uniform tone-of-voice.
Making improvements here and there is often what user experience designers at an organization are expected to do: fix what’s broken, slightly improve what isn’t, and generally don’t get in the way of engineering effort. But, this method can only make an existing product slightly better, and the gaps it causes reveal themselves in time.
A sinking ship can’t be patched endlessly when it needs a new hull. This is when user experience design is most effective: when it envisions the system as a whole. When it steps away from the trees and sees the forest holistically.
Firefox needed a new hull, and the bulk of that hull is arriving on Tuesday.
Customizing Firefox is now entirely predictable and much more fun. Rather than digging into Preferences windows and dialogs, you can make Firefox the way you like via dragging-and-dropping buttons wherever you want them.
A Customize panel – itself customizable – displays the tools you want available in a single click but don’t want cluttering your interface.
Gone are the bulky angles and edges of tabs and menus. In Firefox 29, you’ll see streamlined, almost aerodynamic, curves giving emphasis to your current tab and subtly understating the rest.
Making Firefox visually your own is not only easy, but gorgeous. Lightweight themes look fantastic in 29 with a light interface overlay on whatever image inspires you while you browse.
It’d be hard to describe all the changes coming to Firefox in a single post, but I hope you’ll find that we left no stone unturned. Firefox 29 is all about details: the glows, the colors, the animations all reflect our desire to make the entire experience seamless. A special hat tip to our visual designer, Stephen Horlander, for his painstaking eye for detail.
Tomorrow’s launch day will, perhaps, be our biggest yet. It’s certainly an emotional day for myself and the others who have worked on this release for years. I can’t wait. I hope you love it.
(Note: the following has been cross-posted to Mozilla UX)
Two Firefox features getting a redesign in Firefox 13 (currently in beta) are the Home Tab and New Tab. Home Tab can be viewed by clicking house icon in Firefox or by typing “about:home” into your URL bar. New Tab appears when you click the “+” at the end of your tab strip.
Firefox’s Home Tab and New Tab have, until now, had fairly basic pages. In Firefox 12, Home Tab had a large search bar, a “snippet” which Mozilla uses to display messages to users, and little else. The main reason the search bar is on Home Tab is because many users click the Home button to initiate a search, either unaware of the toolbar search box or preferring not to use it. The snippet allows Mozilla to give a message to users, such as last October when it asked users in the United States to contact their representatives when the anti-internet-freedom bill SOPA was being heard in the House of Representatives. Such messages can be important while not being urgent enough to disrupt users with a notification.
New Tab, for most of Firefox’s history, has been completely blank. This was done deliberately to offer users a clean, fresh “sheet” to begin a new browsing task. However, a blank tab may not be distracting, but it’s also not useful.
Surely, we thought, we can present a more helpful design than a blank page! Using Mozilla Test Pilot, we began to research how Firefox users use New Tabs. What we learned is that each day, the average Firefox user creates 11 New Tabs, loads 7 pages from a New Tab, and visits two unique domains from a New Tab. The average New Tab loads two pages before the user closes or leaves it.
What this tells us is that users create many New Tabs, but they’re very likely from those to return to a limited number of their most-visited websites. So, we began to experiment with giving users quick access on New Tab to the websites they visit most frequently.
What you’ll see on the New Tab page of Firefox 13 are your most-visited sites displayed with large thumbnails, reducing the time it takes to type or navigate to these pages. This data comes directly from your browsing history: it’s the same information that helps Firefox’s Awesome Bar give suggestions when you type. Or, if you want to go somewhere new, the URL bar is still targeted when you type on a New Tab page. If you want to hide your top sites – permanently or temporarily – a grid icon in the top right wipes the new tab screen to blank.
Mozilla Home is getting a redesign, too! While still keeping the prominent search bar and snippet, the graphic style is softer, the text is more readable, and launch targets at the bottom allow you to quickly access areas such as Bookmarks, Applications, and previous Firefox sessions.
Both Home and New Tab are being improved as part of our longterm vision of making Firefox more powerful, engaging, and beautiful. Over the next few releases, more design improvements will be made towards this goal. For now, please try out Firefox’s new Home and New Tab pages in Firefox 13 Beta and tell us that you think!